FairNow and Zertia Forge Strategic Partnership to Advance Global AI Governance and Certification

Simplifying AI Compliance and Strengthening Trust for AI Developers and Deployers

FairNow, a leading AI governance platform, and Zertia, an authority in AI audit and certification, announce their strategic collaboration. As a result, this partnership helps businesses streamline AI governance and keep up with shifting regulatory demands.

AI governance has never been more critical. As a result, the legal and regulatory landscape is increasingly complex, with groundbreaking regulations such as the EU AI Act, Colorado SB-205, and emerging standards like ISO 42001 and NIST AI RMF reshaping how organizations manage AI. Moreover, lack of trust is the top barrier to AI adoption. Therefore, strong governance is essential—even beyond regulatory compliance.

“AI governance is not a choice—it’s a necessity,” said Guru Sethupathy, CEO & Founder of FairNow. “Companies are going to need to be compliant and build trust with customers and other stakeholders. This partnership highlights our commitment to helping organizations navigate the complex regulatory landscape and demonstrate that their AI is trustworthy. Together with Zertia, we are shaping a future where trust in AI is foundational and drives adoption.”

This partnership combines FairNow’s all-in-one AI governance software with Zertia’s expertise in AI audit and certification. Specifically, FairNow simplifies AI governance. It centralizes inventories, testing, compliance, and reporting into one platform. Zertia brings a tech-driven approach to AI governance. It ensures transparency and compliance with ISO 42001 and the EU AI Act. Together, this partnership helps organizations to simplify the complexities of AI risk, compliance, and trust-building.

“This partnership brings together two complementary forces in AI governance—FairNow’s technology-driven compliance platform and Zertia’s expertise in AI audit and certification,” stated Jose Manuel Mateu de Ros, CEO & Founder of Zertia. “As regulations evolve and organizations face increasing scrutiny, they need solutions that simplify compliance without slowing innovation. Together, we are enabling companies to navigate AI governance with confidence, ensuring their systems are both compliant and trustworthy.”

Learn how FairNow and Zertia are reshaping AI governance. Together, they help teams demonstrate Responsible AI and drive compliance and trust.

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FairNow is an all-in-one AI governance software platform that enables organizations to implement AI governance programs efficiently. Companies use FairNow to inventory AI applications, assess risks, manage compliance, test for bias, and generate audit documentation. Through intelligence and automation, FairNow simplifies AI governance, helping businesses stay ahead of regulatory requirements. Learn more

Zertia is a leading provider of AI audit and certification services, specializing in compliance with AI standards and regulations like ISO 42001 and the EU AI Act. With a tech-driven approach, Zertia modernizes AI governance by moving beyond traditional auditing models to deliver efficient, transparent, and scalable compliance solutions. Organizations rely on Zertia to certify their AI systems, ensuring regulatory alignment and building trust in AI. Learn more

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