B2B Marketing VP

About FairNow

Artificial intelligence is becoming increasingly prevalent and will be ubiquitous in many areas across our economy. However, concerns around implications for fairness, transparency, and reliability are taking center stage as individuals and companies contend with the challenges and limitations of AI.

FairNow’s mission is to protect businesses and individuals by intelligently auditing, monitoring and helping improve AI algorithms and processes to ensure that they are fair, effective, and explainable.

We are a seed-stage startup. Our founding team includes seasoned entrepreneurs, highly published scientists, and former senior executives at Fortune 100 companies. Combined, we have two successful startup exits, decades of experience building technology products and companies, and published leading research on fairness and algorithmic bias. Now we are working on scaling in our mission to make AI safe and reliable for all.

About The Role

We are looking for a hungry, strategic, and analytical B2B marketing leader who can grow into the CMO role at a fast-growing, mission-oriented startup!

In this role, you will have the opportunity to define an overall marketing strategy while also rolling up your sleeves to deliver high-impact content, campaigns, events, etc.

This is an exciting opportunity for a motivated leader with 7+ years of experience in B2B marketing to contribute to the success of our rapidly growing technology startup. You will work in a fast-paced, exciting environment with talented teammates, collaborating closely with our C-Suite and founders. And you will make a meaningful impact while deepening your expertise in a field that is mission-oriented and increasingly important: responsible AI.

Responsibilities

• Develop and Implement Marketing Strategy: collaborate with Sales, Product, and Customer Success to define and execute a comprehensive marketing strategy.

• Optimize Channels and Messaging: identify, test, and scale high-impact channels and messaging based on audience engagement and ROI.

• Analyze Marketing Performance: use tools like Google Analytics and HubSpot to report and analyze performance data, dynamically optimizing strategies for growth.

• Conduct Competitive Analysis: continually review the market and key trends in the competitive landscape; clearly articulate FairNow’s valprop relative to market.

• Create Marketing Collateral: produce high-impact content across digital, social media, email, and web platforms, managing overall brand positioning.

• Manage Website: oversee and enhance the company’s WordPress website, collaborating with contractors and the internal engineering team as needed.

• Manage Paid Campaigns: create paid campaigns on platforms like Google Ads and LinkedIn Ads, focusing on measurable ROI and lead acquisition costs.

• Organize Events/Speaking: plan and execute impactful events (webinars, conferences) that boost brand visibility and generate qualified leads.

• Nurture Leads: build scalable programs using marketing automation platforms.

• Implement Innovative Technologies: continuously test and integrate emerging marketing technologies, techniques, and growth strategies.

Qualifications

•  7+ years of experience in B2B SaaS or high-growth tech startup marketing
• Experience with digital marketing and website tools including WordPress, HubSpot, Google Analytics, Canva, SEMRush, Buffer, and Divi Builder
• Proven track record of developing and executing successful marketing strategies that drive revenue growth and customer acquisition
• Exceptional data-driven decision-making skills and proficiency with performance marketing metrics (e.g., CAC, LTV, conversion rates across funnel)
• Expertise in SEO/SEM, content marketing, and paid digital advertising platforms (Google Ads, Linkedin, etc.) with experience in running ROI-positive campaigns
• Ability to manage multiple projects and stakeholders in a fast-paced environment

We are a remote-first company.

We offer a competitive salary and benefits package, as well as a supportive and inclusive work environment that fosters professional growth and development.

If you are passionate about B2B marketing and eager to make an impact in a rapidly growing enterprise startup software company, we want to hear from you!

Note: We are not able to sponsor visas for employment at this time.

FairNow is an equal-opportunity employer. We do not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.

To apply for this position, please send your resume with subject line: Application for B2B Marketing VP @ FairNow to careers@fairnow.ai